Petricor Branding
Made with love by LAGO Creative
September 8, 2024
Petricor is the name given to the brand-new cosmetic line produced by M & N Investments in Florida, United States.
LAGO Creative has been chosen to create a brand design inspired by water, general nature, elegance, and simplicity. Merging together those markers has produced an iconic outcome, full of European lines and a long-lasting scheme of silhouettes, capable to be applied to a vast arrange of products categories under the same umbrella brand.
To create a fully compatible image, LAGO Creative has produced a whole new scheme of design called Colour Universal, which raises the bar of graphical design by making each set of logos, icons, and further shapes compatible with an almost unlimited set of palettes and shades. This represents a huge advantage for a brand and its further inventions, given the fact that items, packaging, and even memorabilia could take full advantage of the chromatic spectrum to stimulate and communicate conveniently without foregoing a proper display and recognizability of the brand itself.
LAGO Creative has been chosen to create a brand design inspired by water, general nature, elegance, and simplicity. Merging together those markers has produced an iconic outcome, full of European lines and a long-lasting scheme of silhouettes, capable to be applied to a vast arrange of products categories under the same umbrella brand.
To create a fully compatible image, LAGO Creative has produced a whole new scheme of design called Colour Universal, which raises the bar of graphical design by making each set of logos, icons, and further shapes compatible with an almost unlimited set of palettes and shades. This represents a huge advantage for a brand and its further inventions, given the fact that items, packaging, and even memorabilia could take full advantage of the chromatic spectrum to stimulate and communicate conveniently without foregoing a proper display and recognizability of the brand itself.
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